Mumbai: In a city where real estate challenges evolve by the day, Sadooq Rizvi, CEO of JR Group, stands out as a dynamic leader reshaping urban housing through focused redevelopment, global investment insight, and strategic project execution. His recent recognition with the prestigious Bhim Ratna Award further cements his reputation as a socially conscious and business-savvy entrepreneur. Under Sadooq’s stewardship, JR Group has emerged as a force in SRA (Slum Rehabilitation Authority) redevelopment projects, with a strong commitment to upgrading the lives of thousands of Mumbai’s residents. “Our focus is not just on building homes but on rebuilding lives. We offer larger carpet areas, uninterrupted water and electricity, and all modern amenities in line with SRA guidelines,” Sadooq says. This approach not only earns trust but also ensures compliance with urban planning mandates—making JR Group a preferred partner for community-first development. Mumbai Real Estate: A Market of Mixed Momentum Sadooq offers sharp insights into the current Mumbai real estate market, noting a divide between affordable and luxury segments: “There’s strong demand in the affordable and mid-income categories, but luxury projects are seeing slower uptake. High prices and economic uncertainty have caused a backlog of unsold inventory, especially in premium areas.” Despite the glut, localities like Malabar Hill, Altamount Road, Worli, and Bandra West remain India’s priciest addresses—fuelled by prestige and location rather than utility. He also addresses a common buyer concern: shrinking flat sizes. “Land is expensive, and most buyers are budget-sensitive. Developers are optimizing carpet area to offer affordable entry points into the market.” Global Shift: Why Investors Are Turning to Dubai and Turkey When asked about the growing trend of Indians investing abroad, Sadooq is candid: “Dubai offers 7–9% rental yields, which far outperform Mumbai’s 2–3% average. Combine that with relaxed ownership rules and lower prices per square foot, and you have a market that’s irresistible to ROI-driven buyers.” He notes that Turkey too is gaining traction, though Dubai remains the dominant magnet for Indian investors looking to diversify real estate portfolios. JR Group: A 360° Real Estate Services Powerhouse JR Group isn’t just about development—it’s about offering end-to-end solutions: Developers: Partnering on residential projects with an emphasis on quality and timely delivery. Channel Partners: Active in Mumbai, Lucknow, and Dubai, offering everything from affordable flats to ultra-luxury properties. Contracting: Executing plumbing and fire-fighting systems for various projects across Mumbai. BMC Liaisoning: Handling municipal approvals for both developers and individual clients. Rental Solutions: A fast-expanding arm catering to residents displaced due to redevelopment. “Our new rental services vertical is growing rapidly. We’re helping bridge the gap for those whose buildings are under construction, ensuring continuity and peace of mind,” says Sadooq. From redevelopment in Mumbai’s most underserved areas to delivering strong returns abroad, JR Group and Sadooq Rizvi exemplify the next generation of real estate leadership—blending profit with purpose. As Mumbai continues to urbanize and investors seek smarter opportunities, Sadooq’s vision promises a future where real estate is not just about square footage, but about impact, innovation, and integrity.